When we launched Tidy Tots disposable potty chair liners we knew we needed to do some market research to confirm our thoughts about the broader potty training marketplace. Do do this, we commissioned an independent market research study with U30 Group, a Knoxville, TN based market research firm (u30group.com). We surveyed 232 mothers who were either potty training or had potty trained within the last 6 months. In this and future blog posts I will share some of that data.
Interesting factoid #1
80% of parents potty train their children using a potty chair.
Why do you think that is the case? I think is is a safety issue. They call them toddlers for a reason! A potty chair sitting in the floor of the bathroom seems to be as safe as possible of a place for a child to learn this new task. Both feet firmly planted on the floor when pants are being pulled down.
Please visit pottychairliners.com for more information about Tidy Tots disposable potty chair liners…a mess free solution to potty training!